{"id":17370,"date":"2025-10-19T16:56:23","date_gmt":"2025-10-19T16:56:23","guid":{"rendered":"https:\/\/sceptical.scot\/staging\/?p=17370"},"modified":"2025-10-20T18:20:47","modified_gmt":"2025-10-20T18:20:47","slug":"ai-creativity-and-humanity-3-responsibility","status":"publish","type":"post","link":"https:\/\/sceptical.scot\/staging\/2025\/10\/ai-creativity-and-humanity-3-responsibility\/","title":{"rendered":"AI, Creativity and Humanity (3): Responsibility"},"content":{"rendered":"\n<p><strong><em>In the third and final part of his series, Dougal Perman argues the case for combining creativity and culture with being fluent in AI &#8211; and staying human.<\/em><\/strong><\/p>\n<p style=\"font-weight: 400;\">When it comes to creativity, AI may be a great enabler but it can\u2019t read your mind (yet) and definitely won\u2019t do everything for you.<\/p>\n<p style=\"font-weight: 400;\">And nor should it. Like everything, you get out what you put in. Some people disregard AI because they think it produces poor results after they try something once without putting in any effort.<\/p>\n<p style=\"font-weight: 400;\">AI is a technology. We can use it as a tool to help us do more, better, faster, cheaper work. But we need to master the use of that tool to get the best results. An <a href=\"https:\/\/news.mit.edu\/2023\/study-finds-chatgpt-boosts-worker-productivity-writing-0714\">MIT study shows that ChatGPT can boost productivity<\/a> for writing. However, a small but much quoted <a href=\"https:\/\/time.com\/7295195\/ai-chatgpt-google-learning-school\">MIT Media Lab study<\/a> found that people who use ChatGPT to write their assignments had a low sense of ownership of, and inability to quote from, the work. You don\u2019t say? Getting ChatGPT to write your essay for you is the modern equivalent of paying another student to do your work for you.<\/p>\n<p style=\"font-weight: 400;\">You wouldn\u2019t walk into a library and expect the books to jump off the shelves and tell you what you need to know. You have to work with LLMs to get the best out of them. Valuable data analysis and strategic insights may come relatively quickly but the iterative prompt crafting, refining, revising and improving (i.e. \u201cprompt engineering\u201d) takes time to learn and implement. I can get game-changing results from AI tools, but it can take hours.<\/p>\n<h2>Talking to LLMs<\/h2>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.deeplearning.ai\/resources\/natural-language-processing\/\">Natural language processing<\/a> is the method by which we communicate with LLMs. Working on structuring research to help a funding application we were working on, a composer and performance artist friend became excited about the way I was interacting with ChatGPT.<\/p>\n<p style=\"font-weight: 400;\">\u201cIt\u2019s like writing code in English. You\u2019re programming with normal language!\u201d<\/p>\n<p style=\"font-weight: 400;\">I combine strict instructions and clearly defined parameters with my desired outputs, for my intended audience, and wrap it in everyday language. That, to me, is the beauty of using LLMs. Being able to talk to computer programmes in everyday language is incredible. Especially if you understand that all the incredible things LLMs can do (coding, writing, data-mining, creating, etc.) are the result of <a href=\"https:\/\/blogs.nvidia.com\/blog\/ai-tokens-explained\/\">token prediction<\/a>.<\/p>\n<p style=\"font-weight: 400;\">Innovating With AI founder Rob Howard (whose AI Consultancy course I\u2019m doing) <a href=\"https:\/\/www.youtube.com\/watch?v=2WUWzNKRRBg\">describes next token prediction like a \u201cplinko board\u201d game<\/a> (a bit like <a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Price_Is_Right_(British_game_show)\"><em>The Price Is Right<\/em><\/a>). No matter how sophisticated the software is, it is just software. LLMs aren\u2019t self-aware, or sentient. They are not human. They\u2019re not Johnny 5 (or the <a href=\"https:\/\/alienanthology.fandom.com\/wiki\/Hybrid\">Hybrids in Alien Earth<\/a>).<\/p>\n<p style=\"font-weight: 400;\">Much of the online chatter about AI (across Reddit, social media, blogs, traditional media, etc.) is overhyped \u2014 the launch of ChatGPT 5 definitely was. It\u2019s very good, but it\u2019s not the iconoclastic wonder it was portrayed as. What\u2019s more concerning, however, is the backlash OpenAI got for <a href=\"https:\/\/www.techradar.com\/ai-platforms-assistants\/chatgpt\/sam-altman-promises-new-version-of-chatgpt-that-behaves-more-like-gpt-4o-plus-a-new-adult-mode\">discontinuing ChatGPT 4o<\/a>. Read reactions on Reddit like \u201c<a href=\"https:\/\/www.reddit.com\/r\/OpenAI\/comments\/1mex4ve\/my_chatgpt_is_my_only_friend\/\">chatGPT is my only friend<\/a>\u201d. At best it\u2019s funny, but mostly it\u2019s pretty worrying. The backlash was so vociferous that <a href=\"https:\/\/www.business-standard.com\/technology\/tech-news\/openai-restores-gpt-4o-to-chatgpt-plus-after-user-backlash-over-removal-125081100260_1.html\">OpenAI reinstated 4o as a legacy model option<\/a>, perhaps unwisely. AI should not be used as your sole therapist. It can be useful, productive or even just fun to converse with an LLM, but it is not a person. We need to teach people that AI is just technology. Creativity could be a way to do that.<\/p>\n<h2>Communicating through poetry<\/h2>\n<p style=\"font-weight: 400;\">In 2006 I was invited to join a high level future of education workshop run by the senior team of a department in Scottish Enterprise that went on to be Skills Development Scotland. One of the speakers said \u201cin the future computers will be voice activated so instead of teaching school children (indeed, all of us) to code, we should teach them poetry so they can communicate properly.\u201d How right he was. Many times on stage, in groups and one-to-one I have advocated for project-based learning that focuses on teaching everything through the medium of culture (in which I include music, storytelling, drama, craft, art and design, games, dance, sport, cooking, gardening and so on). Culture is how we understand and interact with the world around us. Embracing it is more important now than ever.<\/p>\n<p style=\"font-weight: 400;\">My son is in Primary 7. He wants his school to teach them how to use AI and how to become a YouTuber. I support both ambitions. Through project based learning we can teach young people how to make videos to tell their stories, using AI as a tool in the process. (I\u2019m up for helping schools do this, give me a call if you want help embracing AI, Education Scotland.)<\/p>\n<p style=\"font-weight: 400;\">AI isn\u2019t going anywhere. You interact with it many times a day whether you know it or not. You don\u2019t need to fear it and I encourage you to embrace it. But you should also challenge it, and those who are developing it. Keep an open mind, balance optimism with scepticism and use creativity to get the most out of AI.<\/p>\n<p style=\"font-weight: 400;\">Culture is at the heart of humanity. When Johnny 5 came to life, he learned human values through immersing himself in culture. By keeping our creativity in the foreground, we can forge useful relationships with LLMs (and AI robots when they roll out). And by <strong>championing our culture, we will always preserve our humanity.<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong> <a href=\"https:\/\/sceptical.scot\/staging\/wp-content\/uploads\/2025\/10\/1_Where-AI-Adds-Real-Value-in-Creative-Work-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17376\" src=\"https:\/\/sceptical.scot\/staging\/wp-content\/uploads\/2025\/10\/1_Where-AI-Adds-Real-Value-in-Creative-Work-scaled.jpg\" alt=\"\" width=\"774\" height=\"2560\" srcset=\"https:\/\/sceptical.scot\/staging\/wp-content\/uploads\/2025\/10\/1_Where-AI-Adds-Real-Value-in-Creative-Work-scaled.jpg 774w, https:\/\/sceptical.scot\/staging\/wp-content\/uploads\/2025\/10\/1_Where-AI-Adds-Real-Value-in-Creative-Work-91x300.jpg 91w, https:\/\/sceptical.scot\/staging\/wp-content\/uploads\/2025\/10\/1_Where-AI-Adds-Real-Value-in-Creative-Work-310x1024.jpg 310w, https:\/\/sceptical.scot\/staging\/wp-content\/uploads\/2025\/10\/1_Where-AI-Adds-Real-Value-in-Creative-Work-768x2539.jpg 768w, https:\/\/sceptical.scot\/staging\/wp-content\/uploads\/2025\/10\/1_Where-AI-Adds-Real-Value-in-Creative-Work-619x2048.jpg 619w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><\/a><\/strong><\/p>\n<p><strong>Part 1<\/strong> \u2013 explores potential, investigating what AI can and cannot do Click <a href=\"https:\/\/sceptical.scot\/staging\/2025\/10\/ai-creativity-and-humanity-1\/\">HERE<\/a><\/p>\n<p><strong>Part 2<\/strong> \u2013 looks st obstacles excuses and why we humans need to learn how to use the tools AI offers Click\u00a0<strong><a href=\"https:\/\/sceptical.scot\/staging\/2025\/10\/ai-creativity-and-humanity-2-obstacles\/\">HERE<\/a><\/strong><\/p>\n<p><em>Further info\/reading:<\/em><\/p>\n<p style=\"font-weight: 400;\"><strong>Films\/Culture<\/strong><\/p>\n<ul>\n<li><em>Short Circuit<\/em> (1986) \u2014 IMDb: <a href=\"https:\/\/www.imdb.com\/title\/tt0091949\/\">https:\/\/www.imdb.com\/title\/tt0091949\/<br \/><\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Concepts<\/strong><\/p>\n<ul>\n<li>\u201cAI slop\u201d \u2014 Wikipedia: <a href=\"https:\/\/en.wikipedia.org\/wiki\/AI_slop\">https:\/\/en.wikipedia.org\/wiki\/AI_slop<br \/><\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Breakthroughs\/Research tools<\/strong><\/p>\n<ul>\n<li><strong>AlphaFold Protein Structure Database<\/strong>: <a href=\"https:\/\/alphafold.ebi.ac.uk\/\">https:\/\/alphafold.ebi.ac.uk\/<br \/><\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Your infographic<\/strong><\/p>\n<ul>\n<li><em>Where AI Adds Real Value in Creative Work<\/em> (Gamma): <a href=\"https:\/\/gamma.app\/docs\/Where-AI-Adds-Real-Value-in-Creative-Work-4h7zw66y4po0h8p\">https:\/\/gamma.app\/docs\/Where-AI-Adds-Real-Value-in-Creative-Work-4h7zw66y4po0h8p<br \/><\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Energy, water, system-level impact<\/strong><\/p>\n<ul>\n<li>IEA \u2014 <em>Energy and AI: Energy demand from AI<\/em> (chapter): <a href=\"https:\/\/www.iea.org\/reports\/energy-and-ai\/energy-demand-from-ai?utm_source=chatgpt.com\">https:\/\/www.iea.org\/reports\/energy-and-ai\/energy-demand-from-ai<\/a> <a href=\"https:\/\/www.iea.org\/reports\/energy-and-ai\/energy-demand-from-ai?utm_source=chatgpt.com\">IEA<br \/><\/a><\/li>\n<li>FT \u2014 Camilla Palladino, <em>How AI might save more energy than it soaks up<\/em>: <a href=\"https:\/\/www.ft.com\/content\/69d6a641-971c-4fe8-a58d-0f3377a6bccb?utm_source=chatgpt.com\">https:\/\/www.ft.com\/content\/69d6a641-971c-4fe8-a58d-0f3377a6bccb<br \/><\/a><\/li>\n<li>OpenAI \/ Sam Altman \u2014 <em>The Gentle Singularity<\/em> (per-query energy &amp; water): <a href=\"https:\/\/blog.samaltman.com\/the-gentle-singularity?utm_source=chatgpt.com\">https:\/\/blog.samaltman.com\/the-gentle-singularity<\/a> <a href=\"https:\/\/blog.samaltman.com\/the-gentle-singularity?utm_source=chatgpt.com\">Sam Altman<br \/><\/a><\/li>\n<li>Epoch AI \u2014 <em>How much energy does a ChatGPT query consume?<\/em> (\u22480.3 Wh): <a href=\"https:\/\/epoch.ai\/gradient-updates\/how-much-energy-does-chatgpt-use?utm_source=chatgpt.com\">https:\/\/epoch.ai\/gradient-updates\/how-much-energy-does-chatgpt-use<\/a> (alt explainer: <a href=\"https:\/\/www.linkedin.com\/posts\/epochai_how-much-energy-does-a-chatgpt-query-consume-activity-7300899999268167680-JRTh?utm_source=chatgpt.com\">https:\/\/www.linkedin.com\/posts\/epochai_how-much-energy-does-a-chatgpt-query-consume-activity-7300899999268167680-JRTh<\/a>) <a href=\"https:\/\/www.linkedin.com\/posts\/epochai_how-much-energy-does-a-chatgpt-query-consume-activity-7300899999268167680-JRTh?utm_source=chatgpt.com\">LinkedIn<br \/><\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Employment\/Adoption<\/strong><\/p>\n<ul>\n<li>Klarna press release \u2014 <em>AI assistant handles two-thirds of customer service chats in its first month<\/em>: https:\/\/www.klarna.com\/international\/press\/klarna-ai-assistant-handles-two-thirds-of-customer-service-chats-in-its-first-month\/ <a href=\"https:\/\/www.klarna.com\/international\/press\/klarna-ai-assistant-handles-two-thirds-of-customer-service-chats-in-its-first-month\/?utm_campaign=1-assistente-de-ia-700-funcionarios&amp;utm_medium=newsletter&amp;utm_source=chatgpt.com\">Klarna<br \/><\/a><\/li>\n<li>OpenAI case study \u2014 <em>Klarna\u2019s AI assistant does the work of 700 FTEs<\/em>: <a href=\"https:\/\/openai.com\/index\/klarna\/?utm_source=chatgpt.com\">https:\/\/openai.com\/index\/klarna\/<\/a> <a href=\"https:\/\/openai.com\/index\/klarna\/?utm_source=chatgpt.com\">OpenAI<br \/><\/a><\/li>\n<li>Business Insider \u2014 <em>Klarna reassigns workers to customer support after AI push went too far<\/em>:<a href=\"https:\/\/www.businessinsider.com\/klarna-reassigns-workers-to-customer-support-after-ai-quality-concerns-2025-9?utm_source=chatgpt.com\">https:\/\/www.businessinsider.com\/klarna-reassigns-workers-to-customer-support-after-ai-quality-concerns-2025-9<\/a><a href=\"https:\/\/www.businessinsider.com\/klarna-reassigns-workers-to-customer-support-after-ai-quality-concerns-2025-9?utm_source=chatgpt.com\">Business Insider<br \/><\/a><\/li>\n<li>FinTech Weekly \u2014 <em>Klarna resumes hiring CS agents after AI pivot<\/em>:<a href=\"https:\/\/magazine.fintechweekly.com\/magazine\/articles\/klarna-hires-customer-service-after-ai-pivot?utm_source=chatgpt.com\">https:\/\/magazine.fintechweekly.com\/magazine\/articles\/klarna-hires-customer-service-after-ai-pivot<\/a> <a href=\"https:\/\/magazine.fintechweekly.com\/magazine\/articles\/klarna-hires-customer-service-after-ai-pivot?utm_source=chatgpt.com\">FinTech Magazine Articles<br \/><\/a><\/li>\n<li>ITPro \u2014 <em>Australia\u2019s biggest bank cut staff for AI, then backtracked<\/em>: <a href=\"https:\/\/www.itpro.com\/business\/business-strategy\/australias-biggest-bank-cut-staff-for-ai-then-it-backtracked-and-its-one-of-many-scrapping-plans-for-automated-customer-support-teams?utm_source=chatgpt.com\">https:\/\/www.itpro.com\/business\/business-strategy\/australias-biggest-bank-cut-staff-for-ai-then-it-backtracked-and-its-one-of-many-scrapping-plans-for-automated-customer-support-teams<\/a> <a href=\"https:\/\/www.itpro.com\/business\/business-strategy\/australias-biggest-bank-cut-staff-for-ai-then-it-backtracked-and-its-one-of-many-scrapping-plans-for-automated-customer-support-teams?utm_source=chatgpt.com\">IT Pro<br \/><\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Productivity &amp; learning<\/strong><\/p>\n<ul>\n<li>MIT \u2014 <em>Study finds ChatGPT boosts worker productivity for writing tasks<\/em>: <a href=\"https:\/\/news.mit.edu\/2023\/study-finds-chatgpt-boosts-worker-productivity-writing-0714?utm_source=chatgpt.com\">https:\/\/news.mit.edu\/2023\/study-finds-chatgpt-boosts-worker-productivity-writing-0714<\/a> <a href=\"https:\/\/news.mit.edu\/2023\/study-finds-chatgpt-boosts-worker-productivity-writing-0714?utm_source=chatgpt.com\">MIT News<br \/><\/a><\/li>\n<li>TIME \u2014 <em>ChatGPT may be eroding critical thinking, says new MIT Media Lab study<\/em> (early results):<a href=\"https:\/\/time.com\/7295195\/ai-chatgpt-google-learning-school\/?utm_source=chatgpt.com\">https:\/\/time.com\/7295195\/ai-chatgpt-google-learning-school\/<\/a> <a href=\"https:\/\/time.com\/7295195\/ai-chatgpt-google-learning-school\/?utm_source=chatgpt.com\">TIME<br \/><\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>NLP\/LLM explainers<\/strong><\/p>\n<ul>\n<li>ai \u2014 <em>Natural Language Processing (overview)<\/em>: <a href=\"https:\/\/www.deeplearning.ai\/resources\/natural-language-processing\/\">https:\/\/www.deeplearning.ai\/resources\/natural-language-processing\/<br \/><\/a><\/li>\n<li>NVIDIA Blog \u2014 <em>AI Tokens Explained<\/em> (next-token prediction): <a href=\"https:\/\/blogs.nvidia.com\/blog\/ai-tokens-explained\/\">https:\/\/blogs.nvidia.com\/blog\/ai-tokens-explained\/<br \/><\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Quotations (timestamped video)<\/strong><\/p>\n<ul>\n<li>Mo Gawdat on <em>Diary of a CEO<\/em> \u2014 time-stamped quote: <a href=\"https:\/\/youtu.be\/S9a1nLw70p0?t=4291\">https:\/\/youtu.be\/S9a1nLw70p0?t=4291<br \/><\/a><\/li>\n<li>Dr Joan Palmiter Bajorek \u2014 <em>Your AI Roadmap<\/em> episode (trades that are hard to automate), time-stamped:<a href=\"https:\/\/www.youtube.com\/watch?v=DM-xpISOvNc&amp;t=588s\">https:\/\/www.youtube.com\/watch?v=DM-xpISOvNc&amp;t=588s<br \/><\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Model availability\/user backlash<\/strong><\/p>\n<ul>\n<li>Ars Technica \u2014 <em>OpenAI brings back GPT-4o after user revolt<\/em> (Aug 2025): <a href=\"https:\/\/arstechnica.com\/information-technology\/2025\/08\/openai-brings-back-gpt-4o-after-user-revolt\/?utm_source=chatgpt.com\">https:\/\/arstechnica.com\/information-technology\/2025\/08\/openai-brings-back-gpt-4o-after-user-revolt\/<\/a> <a href=\"https:\/\/arstechnica.com\/information-technology\/2025\/08\/openai-brings-back-gpt-4o-after-user-revolt\/?utm_source=chatgpt.com\">Ars Technica<br \/><\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>(Optional) Reddit context<\/strong><\/p>\n<ul>\n<li>\u201cis it just me but chatgpt is honestly my only true friend\u201d: <a href=\"https:\/\/www.reddit.com\/r\/ChatGPT\/comments\/1aifild?utm_source=chatgpt.com\">https:\/\/www.reddit.com\/r\/ChatGPT\/comments\/1aifild<\/a><a href=\"https:\/\/www.reddit.com\/r\/ChatGPT\/comments\/1aifild?utm_source=chatgpt.com\">Reddit<\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">\u00a0<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>&#8220;AI isn\u2019t going anywhere. You interact with it many times a day whether you know it or not. You don\u2019t need to fear it and I encourage you to embrace it. But you should also challenge it, and those who are developing it. Keep an open mind, balance optimism with scepticism and use creativity to get the most out of AI.&#8221;<\/p>\n","protected":false},"author":291,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,8,15,446],"tags":[66,354,81],"class_list":["post-17370","post","type-post","status-publish","format-standard","hentry","category-culture","category-featured","category-features","category-media","tag-ai","tag-arts","tag-scotland"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI, Creativity and Humanity (3): Responsibility - Sceptical Scot Staging Site<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI, Creativity and Humanity (3): Responsibility - Sceptical Scot Staging Site\" \/>\n<meta property=\"og:description\" content=\"&quot;AI isn\u2019t going anywhere. You interact with it many times a day whether you know it or not. You don\u2019t need to fear it and I encourage you to embrace it. But you should also challenge it, and those who are developing it. 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